Gender equality, stereotypes and discrimination is still a prominent issue within the developing countries across the globe. Thankfully there are people that give a sh*t! Rally is a NGO based in Hong Kong, set up to help raise awareness and funds to support young women in developing countries and to empower them to reach their full potential.

We assisted Rally from their inception to help build a brand identity that unified their core values, vision and mission. We leveraged their name and accentuated the ‘ALL’ within RALLY, to give it a dual purpose to the logo.

The branding extended into brand collateral and event material for their inaugural fundraising event which helped raised funds for Room to Read: Girls Education Program in Cambodia.

"Gender equality is more than a goal in itself. It is a precondition for meeting the challenge of reducing poverty, promoting sustainable development and building good governance.”

— Kofi Annan

The result? Rally raised enough funds to support 130 girls in the year long Girls Education Program to support and educate them with critical life skill training and mentorship. 

Its time to give a sh*t. Support the cause :)

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